CCA Licensing Conference

A sales team experience focused on achieving sales success by reinforcing company culture, sharing best practices and generating excitement and motivation around new distributor relationships.

A global powerhouse like Coca-Cola Amatil leaves no element to chance when it comes to achieving sales success. This is particularly so when new brands and new distributor relationships are being launched.

Coca-Cola Amatil partnered with bgb to launch the new Peroni Leggera and Jim Bean distribution agreement to the Coca-Cola Amatil Licensing Division. An inventive two day conference was completely created and produced by bgb, with the central mechanic the creation of an interactive television show hosted by 2 of Australia’s most in-demand presenters – Andrew O’Keefe and Peter Rowsthorn.

Sales success was facilitated by reinforcing company culture, sharing best practices and generating excitement, education and motivation around the new product launches.

The outcome was an experience hailed as an outstanding success and rated as “best ever”.

92% rated Conference as “Excellent” or “Very Good”

“Great that bgb took time to visit the field and learnt the business. The script, segments and evening events really showed an understanding of that”.

“I just wanted to thank you all for a fantastic conference. You guys pulled off an absolutely amazing two days of education and entertainment. Joining these two together was something I thought was going to be really hard to do – but you completely proved me wrong. I spent time talking with a host of people over Thursday and Friday nights, from BDE’s to the National team. The feedback was consistent – this was the best conference they had ever been to in their careers at Coke – this were honestly their exact words – “the best conference ever”. It really struck me when I was talking to a colleague from NPD who attended the two days. She has been with Coke for 10 years, worked in Western Australia, the National Contact Centre and Head Office, across pretty much all of our channels. When she said it was the best conference ever, that’s when I really knew that people weren’t just saying this to be polite. Well done guys – it truly was the best conference ever!”


Muesli bars, special friend rice from Billy Kwong’s take-away plus a selection of client cold beverages