Roses Only Commercial

Roses Only is arguably Australia’s leading and most recognised online florist. Launched in 1995, the brand has a premium positioning and can legitimately claim to sell only the world’s finest roses.

Roses Only approached bgb to help them reinforce the brand’s premium credentials within the now highly competitive and fragmented online floristry market. There was also a strong desire to make the brand story more emotional, as most recent messaging was dominated by transactional messaging.

The result was a 30 second commercial with a fresh and contemporary look and feel that showcased the outstanding quality of the roses in a distinctive manner. It was used across television, online and sponsorship media assets and perfectly reinforced that the ultimate way to say ‘I love you’ is to give Roses Only roses.

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