SONY Brand Showcase
bgb was briefed by SONY Australia to reproduce SONY Dreamworld – an annual event in Japan that showcases the SONY offering – locally.
The result was SONY Experience More, a brand showcase that directly allows customers to experience SONY’s vision of integrated entertainment for the digital era.
The SONY Experience More Statistics:
- 4000 SONY products exhibited
- 2500 guests to the expo over 4 days
- 16 press launches
- 500 person conference
- A welcome dinner
- A gala dinner
- The clout of the 5 SONY sister companies (Sony Australia, Sony Computer Entertainment, Sony Ericsson, Columbia TriStar & The Sony Foundation) all under one roof for the first time
- The first ever live performance by ‘QRIO’ the Sony Dream Robot
Udon noodle soup and